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21.
Marketing research Text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2002
Availability: Items available for loan: SSCBS Library (3)Call number: 658.83 NAR-P2, ... Not available: SSCBS Library: Checked out (1).

22.
Marketing research Methodological foundations by
Edition: Ed 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK HARCOURT 2002
Availability: Items available for loan: SSCBS Library (2)Call number: 658.83 CHU-N1;P2, ...

23.
Essentials of services marketing Concepts, strategies and cases by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSONS 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 HOF-P2.

24.
Retail marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSONS 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 SUL-P2.

25.
Power of effective marketing by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSONS 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 ZIK-N4;P2.

26.
Managing Indian brands by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2002
Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 KUM-P1;P2, ...

27.
Brand management checklist Proven tools and techniques for creating winning brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2002
Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 VAN-P2, ...

28.
CRM handbook A business guide to customer relationship management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 DYC-P2.

29.
Essential brand book Over 100 techniques to increase brand value by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 ELL-P2.

30.
International marketing 2002 update by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSONS 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 CZI-P1;P2.

31.
Internet marketing Building advantage in a networked economy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MOH-P2.

32.
E CRM Business and system frontiers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI ASIAN BOOKS PVT LTD 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 JAI-P2.

33.
Retailing Environment and operations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSONS 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 NEW-P2.

34.
Beyond world class Building character, relationships and profits by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK DEARBORN FINANCIAL PUBLISHING 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 ROS-P2.

35.
CRM at the speed of light Capturing and keeping customers in Internet real time by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 GRE-P2.

36.
Customer relationship management A step by step appraoch by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 MOH-P2.

37.
Response The complete guide to profitable direct marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK OXFORD UNIVERSITY PRESS 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 GEL-P2.

38.
Journal of marketing (2002) Jan-Dec by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: U S AMERICAN MARKETING ASSOCIATION 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 AME-P2.

39.
Indian Journal of marketing (2002) January-December by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI INDIAN JOURNAL OF MARKETING 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 IND-P2.

40.
Harvard business review on strategic alliances by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 HAR-P2.

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