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21.
Marketing by
Edition: Ed 13
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2004
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 ETZ-P1;P4, ...

22.
Marketing research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI BIZTANTRA 2004
Availability: Items available for loan: SSCBS Library (2)Call number: 658.83 PAR-P4, ...

23.
Sales management Analysis and decision making by
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSONS 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 ING-P4.

24.
International marketing by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2004
Availability: Items available for loan: SSCBS Library (2)Call number: 658.848 VAS-P4, ...
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25.
New strategic brand management Creating and sustaining brand equity long term by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-N2;P4.

26.
Building brands in the Indian market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 PAN-P4.

27.
Consumer behavior Concepts, applications and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 RAJ-P4.

28.
Introduction to marketing A step by step guide to all the tools of marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI CREST 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 LAN-P4.

29.
Managing customer relationships A strategic framework by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILEY 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 PEP-P4.

30.
Brand portfolio strategy Creating relevance, differentiation, energy, leverage, clarity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 AAK-P4.

31.
Origin of brands Discover the natural laws of product innovation and business survival by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK HARPER-COLLINS 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 RIE-P4.

32.
Powerhouse marketing plans 14 outstanding real life plans and what you can learn from them to supercharge your own compaigns by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK AMACOM 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 JOH-P4.

33.
Intuitive selling A practical, holistic approach to sales and marketing that gets results by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI JAICO 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 WOO-P4.

34.
Fundamentals of selling by
Edition: Ed 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 FUT-P4.

35.
Total brand management An introduction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 CHA-P4.

36.
Market research in practice A guide to the basics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 HAG-P4.

37.
Retail management A strategic approach by
Edition: Ed 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2004
Availability: Items available for loan: SSCBS Library (2)Call number: 658.87 BER-M6;P4, ...

38.
Case studies in brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 CAS-P4.1.

39.
Select selling Strategies to win customers by defining the ultimate target profile and discovering what they really by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 DAL-P4.

40.
Case studies in retail management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 CAS-P4.1.

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