Results of search for 'ccl=su:{MARKETING} and (( (allrecords,AlwaysMatches='') and (not-onloan-count,st-numeric >= 1) and (lost,st-numeric=0) ))' › Shaheed Sukhdev College of Business Studies Library catalog

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	481.	Kaizen strategies for customer care How to create a powerful customer care program and make it work by WELLINGTON, Patricia [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PEARSON EDUCATION 2000 Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 WEL-P0. Add to cart (remove)

	482.	Marketing from advertising to zen An outstanding approach that cuts through the theory by AMBLER, Tim [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON PITMAN 1996 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 AMB-N6. Add to cart (remove)

	483.	Service Asia How the tigers can keep their stripes by TOCQUER, Gerard A [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK PRENTICE-HALL 1998 Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 TOC-N8. Add to cart (remove)

	484.	Service marketing Concepts, applications and cases by RAMPAL, M K GUPTA, S L [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI GALGOTIA 2000 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RAM-P0. Add to cart (remove)

	485.	Principles of marketing by PALMER, Adrian [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK OXFORD UNIVERSITY PRESS 2000 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 PAL-P0. Add to cart (remove)

	486.	Net worth by HAGEL, John SINGER, Marc [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL 1999 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 HAG-N9. Add to cart (remove)

	487.	Essentials of supply chain management by MOHANTY, R P DESHMUKH, S G [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI PHOENIX PUBLISHUNG HOUSE 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MOH-P1. Add to cart (remove)

	488.	Retail product management Buying and merchandising by VARLEY, Rosemary [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON ROUTLEDGE 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 VAR-P1. Add to cart (remove)

	489.	24 brand mantras Finding a place in the minds and hearts of consumers by KAPOOR, Jagdeep [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI RESPONSE BOOKS 2001 Availability: Items available for loan: SSCBS Library (4)Call number: 658.827 KAP-P1, ... Add to cart (remove)

	490.	Services marketing Integrating customer focus across the firm by ZEITHAML, Valarie A BITNER, Mary Jo [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2000 Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 ZEI-P0, ... Add to cart (remove)

	491.	Professional selling A trust based approach by INGRAM, Thomas n LAFORGE, Raymond W [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK HARCOURT 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 ING-P1. Add to cart (remove)

	492.	Brand asset management Driving profitable growth through your brands by DAVIS, Scott M AAKER, David A [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: SAN FRANCISCO JOSSEY-BASS 2000 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DAV-P0. Add to cart (remove)

	493.	Marketing planning and strategy Casebook by JAIN, Subhash C [] Edition: Ed 6 Material type: Text; Format: print ; Literary form: Not fiction Publication details: CHICAGO SOUTH-WESTERN 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 JAI-M5;P1. Add to cart (remove)

	494.	Marketing research essentials by MCDANIEL, Carl GATES, Roger [] Edition: Ed 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: CHICAGO SOUTH-WESTERN 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 MCD-P1. Add to cart (remove)

	495.	Sales management by DALRYMPLE, Douglas J CRON, William L [] Edition: Ed 7 Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK JOHN WILEY 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 DAL-M2;P1. Add to cart (remove)

	496.	Hi-tech hi-touch branding Creating brand power in the age of technology by TEMPORAL, Paul LEE, K C [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK JOHN WILEY 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 TEM-P1. Add to cart (remove)

	497.	Marketing strategy Planning and implementation by WALKER, Orville C BOYD, Harper W [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 1999 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 WAL-N9. Add to cart (remove)

	498.	Effective use of market research A guide for management to grow the business by BIRN, Robin J [] Edition: Ed 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 1999 Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 BIR-N9. Add to cart (remove)

	499.	Focus group research handbook by EDMUNDS, Holly [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: ILLINOIS NTC 1999 Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 EDM-N9. Add to cart (remove)

	500.	Managing the global supply chain by SCHARY, Philip B SKJOTT-LARSEN, Tage [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI VIVA BOOKS PVT. LTD. 2000 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SCH-P0. Add to cart (remove)

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