Results of search for 'ccl=su:{MARKETING} and ccode:G' › Shaheed Sukhdev College of Business Studies Library catalog

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	541.	Understanding the consumer A psychological approach by STATT, David A [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK MACMILLAN PUBLICATION 1997 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 STA-N7. Add to cart (remove)

	542.	Global marketing management by KEEGAN, Warren J [] Edition: Ed 7 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PEARSON EDUCATION 2002 Availability: Items available for loan: SSCBS Library (2)Call number: 658.848 KEE-M0;P2, ... Add to cart (remove)

	543.	Marketing research Text and cases by WRENN, Bruce STEVENS, Robert [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI JAICO 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 WRE-P2. Add to cart (remove)

	544.	Brand management by VERMA, Harsh V [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI EXCEL BOOKS 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 VER-P2. Add to cart (remove)

	545.	Successful marketing communications A practical guide to planning and implementation by ACE, Cathy [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON BUTTERWORTHS 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 ACE-P1. Add to cart (remove)

	546.	Framework for marketing management by KOTLER, Philip [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PEARSON EDUCATION 2001 Availability: Items available for loan: SSCBS Library (4)Call number: 658.8 KOT-P1, ... Add to cart (remove)

	547.	Improving marketing effectiveness The methods and tools that work best by SHAW, Robert [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON ECONOMIST BOOKS 1998 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SHA-N8. Add to cart (remove)

	548.	Business marketing management A strategic view of industrial and organizational markets by HUTT, Michael D SEPH, Thomas W [] Edition: Ed 7 Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK HARCOURT 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 HUT-P1. Add to cart (remove)

	549.	Branding across borders A guide to global brand marketing by GREGORY, James R WIECHMANN, Jack G [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK MCGRAW-HILL 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 GRE-P1. Add to cart (remove)

	550.	International purchasing and management by BRANCH, Alan [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: SINGAPORE THOMSONS 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BRA-P1. Add to cart (remove)

	551.	Kotler on marketing How to create, win and dominate markets by KOTLER, Philip [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK FREE PRESS 1999 Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 KOT-N9, ... Add to cart (remove)

	552.	IMC : Using advertising and promotion to build brands by DUNCAN, Tom [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK MCGRAW-HILL 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DUN-P2. Add to cart (remove)

	553.	Radical marketing From harvard to harley, lessons from ten that broke the rules and made it big by HILL, Sam RIFKIN, Glenn [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK HARPER-COLLINS 1999 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 HIL-N9. Add to cart (remove)

	554.	Effective marketing by HINGSTON, Peter [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONGON DORLING KINDERSLEY 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 HIN-P1. Add to cart (remove)

	555.	Winning at new products Accelerating the process from idea to launch by COOPER, Robert G [] Edition: Ed 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: CAMBRIDGE PERSEUS PUBLISHING 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 COO-P1. Add to cart (remove)

	556.	Counterintutive marketing Achieve great results using uncommon sense by CLANCY, Kevin J KRIEG, Peter C [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK FREE PRESS 2000 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CLA-P0. Add to cart (remove)

	557.	Guide to selling by LLOYD, Ken [] Series: Keep it simple series Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONGON DORLING KINDERSLEY 2001 Availability: Items available for loan: SSCBS Library (2)Call number: 658.85 LLO-P1, ... Add to cart (remove)

	558.	PIMS principles Linking strategy to performance by BUZZELL, Robert D GALE, Bradley T [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK FREE PRESS 1987 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BUZ-M7. Add to cart (remove)

	559.	Cutting edge commercials How to create the world's best TV ads for brands in the 21st century by AITCHISON, Jim [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK PRENTICE-HALL 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 AIT-P1. Add to cart (remove)

	560.	Marketing channels by COUGHLAN, Anne T ANDERSON, Erin [] Edition: Ed 6 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PEARSON EDUCATION 2001 Availability: Items available for loan: SSCBS Library (10)Call number: 658.8 STE-N6;P1, ... Add to cart (remove)

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