Results of search for 'ccl=su:{MARKETING} and ccode:G' › Shaheed Sukhdev College of Business Studies Library catalog

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	661.	Global brand strategy Unlocking brand potential across countries, cultures and markets by VAN GELDER, Sicco [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2004 Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 VAN-P4, ... Add to cart (remove)

	662.	Future of competition Co-creating unique value with customers by PRAHALAD, C K RAMASWAMY, Venkat [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL 2004 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 PRA-P4. Add to cart (remove)

	663.	Consumer behavior by HOYER, Wayne D MACLNNIS, Deborah J [] Edition: Ed 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: BOSTON HOUGHTON MIFFLIN 2004 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 HOY-P4. Add to cart (remove)

	664.	Strategic marketing management by ANDERSON, Carol H VINCZE, Julian W [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: BOSTON HOUGHTON MIFFLIN 2004 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 AND-P4. Add to cart (remove)

	665.	Marketing management Text and cases by JAYACHANDRAN, S [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI EXCEL BOOKS 2004 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 JAY-P4. Add to cart (remove)

	666.	Brand driven The route to integrated branding through great leadership by LEPLA, F Joseph DAVIS, Susan V [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LEP-P3. Add to cart (remove)

	667.	Services marketing by RAO, K Rama Mohana [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PEARSON EDUCATION 2005 Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 RAO-P5, ... Add to cart (remove)

	668.	Retail management by BAJAJ, Chetan TULI, Rajnish [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK OXFORD UNIVERSITY PRESS 2005 Availability: Items available for loan: SSCBS Library (2)Call number: 658.87 BAJ-P5, ... Add to cart (remove)

	669.	Services marketing The Indian context by SRINIVASAN, R [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PRENTICE-HALL OF INDIA 2004 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SRI-P4. Add to cart (remove)

	670.	Marketing by ETZEL, Michael J WALKER, Bruce J [] Edition: Ed 13 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2004 Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 ETZ-P1;P4, ... Add to cart (remove)

	671.	Marketing research by PARASURAMAN, A GREWAL, Dhruv [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI BIZTANTRA 2004 Availability: Items available for loan: SSCBS Library (2)Call number: 658.83 PAR-P4, ... Add to cart (remove)

	672.	Marketing Concepts and strategies by PRIDE, William M FERRELL, O C [] Edition: Ed 12 Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI BIZTANTRA 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 PRI-P0;P5. Add to cart (remove)

	673.	Basic marketing A global managerial approach by PERREAULT, William D MCCARTHY, E Jerome [] Edition: Ed 15 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 PER-N9;P5. Add to cart (remove)

	674.	Sales management Analysis and decision making by INGRAM, Thomas n LAFORGE, Raymond W [] Edition: Ed 5 Material type: Text; Format: print ; Literary form: Not fiction Publication details: SINGAPORE THOMSONS 2004 Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 ING-P4. Add to cart (remove)

	675.	International marketing by VASUDEVA, P K [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI EXCEL BOOKS 2004 Availability: Items available for loan: SSCBS Library (2)Call number: 658.848 VAS-P4, ... (1 votes) Add to cart (remove)

	676.	Ethics in marketing by HOROWITZ, Shel [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI JAICO 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 HOR-P5. Add to cart (remove)

	677.	New strategic brand management Creating and sustaining brand equity long term by KAPFERER, Jean-Noel [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2004 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-N2;P4. Add to cart (remove)

	678.	Building brands in the Indian market by PANDA, Tapan K [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI EXCEL BOOKS 2004 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 PAN-P4. Add to cart (remove)

	679.	Consumer behavior Concepts, applications and cases by RAJU, M S XARDEL, Dominique [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2004 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 RAJ-P4. Add to cart (remove)

	680.	Handbook of market research by EDMUNDS, Holly [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: ILLINOIS NTC 1999 Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 EDM-N9. Add to cart (remove)

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