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701.
Marketing research Concepts and practices in India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI MACMILLAN PUBLISHERS INDIA LIMITED 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 SHA-P5.

702.
Brand portfolio strategy Creating relevance, differentiation, energy, leverage, clarity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 AAK-P4.

703.
Origin of brands Discover the natural laws of product innovation and business survival by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK HARPER-COLLINS 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 RIE-P4.

704.
Value based marketing for bottom line success 5 steps to creating customer value by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2003
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 DEB-P3, ...

705.
Powerhouse marketing plans 14 outstanding real life plans and what you can learn from them to supercharge your own compaigns by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK AMACOM 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 JOH-P4.

706.
Marketing strategies for emerging markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 NAR-P5.

707.
Marketing services by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI JAICO 2005
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 VED-P5, ...

708.
Sales and distribution management Text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2005
Availability: Items available for loan: SSCBS Library (9)Call number: 658.85 GUP-P5, ...

709.
Intuitive selling A practical, holistic approach to sales and marketing that gets results by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI JAICO 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 WOO-P4.

710.
Fundamentals of selling by
Edition: Ed 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 FUT-P4.

711.
Managing customer relationships in service industries by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 NAR-P5.

712.
Total brand management An introduction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 CHA-P4.

713.
Brand positioning Strategies for competitive advantege by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 SEN-N0;P5.

714.
Brand sense Build powerful brands through touch, taste, smell, sight and sound by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LIN-P5.

715.
Market research in practice A guide to the basics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 HAG-P4.

716.
FAQs on marketing Answered by the guru of marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON MARSHALL CAVENDISH 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KOT-P5.
  (1 votes)
717.
Consumer behavior and marketing strategy by
Edition: Ed 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 PET-N9;P5.

718.
Market based management Strategies for growing customer value and profitability by
Edition: Ed 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BES-P5.

719.
Marketing research Concepts and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2006
Availability: Items available for loan: SSCBS Library (3)Call number: 658.83 COO-P6, ...

720.
Marketing management Text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 LAL-P5.

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