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Consumer behavior and marketing strategy by Series: Irwin/McGraw-Hill series in marketing
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 PET-N9.

2.
Consumer behavior and marketing strategy by
Edition: Ed 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 PET-N9;P5.

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