A study on purchase behaviour with special reference to Mahindra two wheelers

By:

ANITHA, R

Contributor(s):

KANIMOZHI, V

Material type:

Mixed materialsPublication details: 2013Description: 29-39Subject(s):

MARKETING

NLM classification:

658.8342

In: INDIAN JOURNAL OF MARKETINGMSummary: The two wheeler market in India is the biggest contributors to the automobile industry, with a size of Rs 100,000 million. Today's customers are becoming harder to please. They are smater, more price conscious, more demanding, less forgiving and collect information about many more competitiors with equal or better offers. The interaction between consumer expectations and actual product performance produces either satisfaction or dissatisfaction.

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Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/6	Available		P15031

The two wheeler market in India is the biggest contributors to the automobile industry, with a size of Rs 100,000 million. Today's customers are becoming harder to please. They are smater, more price conscious, more demanding, less forgiving and collect information about many more competitiors with equal or better offers. The interaction between consumer expectations and actual product performance produces either satisfaction or dissatisfaction.

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