Finding a home for products we love How buyer usage intent affects the pricing of used goods

By:

BROUGH, AARON R

Contributor(s):

ISSAC, MATHEW S

Material type:

Mixed materialsPublication details: 2012Description: 78-91Subject(s):

NLM classification:

658.8

In: JOURNAL OF MARKETINGMSummary: Consumers often dispose of used products by selling them in a secondary market. When consumers must dispose of products to which they feel emotionally attached, they often expect to sell the product at a price in excess of its market value. However, the authors identify a condition in which product attachment can decrease rather than increase the minimum price sellers are willing to accepts.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		76/4	Available		P14466

Consumers often dispose of used products by selling them in a secondary market. When consumers must dispose of products to which they feel emotionally attached, they often expect to sell the product at a price in excess of its market value. However, the authors identify a condition in which product attachment can decrease rather than increase the minimum price sellers are willing to accepts.

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