The Indian rural market Emerging opportunities and challenges

By:

SUHARWARDI, MOHD AZHAR

Contributor(s):

HAKIM, IQBAL AHMAD

Material type:

Mixed materialsPublication details: 2014Description: 43-50Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: An estimated 68.84% of the total Indian population living in villages makes rurla India the 'next big thing' for businesses. The sheer size of rural India gives it a significant share in the total Indian market, which from the marketer's perspective, translates into a huge consumer base. However just like everything else in India, rural India too is changing.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		44/4	Available		P15468

An estimated 68.84% of the total Indian population living in villages makes rurla India the 'next big thing' for businesses. The sheer size of rural India gives it a significant share in the total Indian market, which from the marketer's perspective, translates into a huge consumer base. However just like everything else in India, rural India too is changing.

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