Relationship velocity Toward a theory of relationship dynamics

By:

PALMATIER, ROBERT W

Contributor(s):

HOUSTON, MARK B

Material type:

Mixed materialsPublication details: 2013Description: 13-30Subject(s):

MARKETING

NLM classification:

658.8

In: JOURNAL OF MARKETINGMSummary: The dynamic components of relational constructs should play an important role in driving performance. To take an initial step toward a theory of relationship dynamics, the authors introduce the construct to commitment velocity- or the rate and direction of change in commitment- and articulate its importnat role in understanding relationships. In two studies, the authors demonstrate that commitment velocity has a strong impact on performance, beyond the impact of the level of commitment.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		77/1	Available		P14946

The dynamic components of relational constructs should play an important role in driving performance. To take an initial step toward a theory of relationship dynamics, the authors introduce the construct to commitment velocity- or the rate and direction of change in commitment- and articulate its importnat role in understanding relationships. In two studies, the authors demonstrate that commitment velocity has a strong impact on performance, beyond the impact of the level of commitment.

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