Brand related, consumer to consumer, communication via social media
Material type: Mixed materialsPublication details: 2013Description: 43-59Subject(s): NLM classification:- 658.8
Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Periodicals/Magazines | SSCBS Library | 2/1 | Available | P15105 |
Social media has a lot to offer to the marketers in the form of a 'web of brand related converastions'. With the popularity of social media, users indulge in 'eword of mouth' (eWOM) behaviour while interacting with other users of social media, thereby diffusing the brand realted discussions to a much larger audience.
There are no comments on this title.
Log in to your account to post a comment.