Bank choice decisive factors A literature review
Material type: Mixed materialsPublication details: 2014Description: 25-31Subject(s): NLM classification:- 332.1
Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
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Periodicals/Magazines | SSCBS Library | 3/2 | Available | P15402 |
This paper presents the review of the factor influencing the choice criteria in respect of selecting a bank. In particular, it finds those criteria which have become significantly important in motivating the choice. A review of literature has beendone to find out the various factors influencing the choice of a bank. Finding show that reliability is a significant choice criteria which includes employees courtesy, parking facility, loyalty programs, brand name, security system and low charges with the bank.
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