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Can automated group recommender systems help consumers make better choices?

By: Contributor(s): Material type: Mixed materialsMixed materialsPublication details: 2012Description: 89-109Subject(s): NLM classification:
  • 658.8
In: JOURNAL OF MARKETINGMSummary: Because hedonic products consist predominantly of experience attributes, often with many available alternatives, choosing the right one is a demanding task of consumers. Decision making becomes even more difficult when a group, instead of an individual consumer, will consume the product, as is regularly the case of hedonic offering such as movies, opera performances and wine. Nothing the prevalence of automated recommender systems as decision aids.
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Periodicals/Magazines Periodicals/Magazines SSCBS Library 76/5 Available P14657

Because hedonic products consist predominantly of experience attributes, often with many available alternatives, choosing the right one is a demanding task of consumers. Decision making becomes even more difficult when a group, instead of an individual consumer, will consume the product, as is regularly the case of hedonic offering such as movies, opera performances and wine. Nothing the prevalence of automated recommender systems as decision aids.

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