Can automated group recommender systems help consumers make better choices?

By:

HENNIG-THURAU, THORSTEN

Contributor(s):

MARCHAND, ANDRE

Material type:

Mixed materialsPublication details: 2012Description: 89-109Subject(s):

NLM classification:

658.8

In: JOURNAL OF MARKETINGMSummary: Because hedonic products consist predominantly of experience attributes, often with many available alternatives, choosing the right one is a demanding task of consumers. Decision making becomes even more difficult when a group, instead of an individual consumer, will consume the product, as is regularly the case of hedonic offering such as movies, opera performances and wine. Nothing the prevalence of automated recommender systems as decision aids.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		76/5	Available		P14657

Because hedonic products consist predominantly of experience attributes, often with many available alternatives, choosing the right one is a demanding task of consumers. Decision making becomes even more difficult when a group, instead of an individual consumer, will consume the product, as is regularly the case of hedonic offering such as movies, opera performances and wine. Nothing the prevalence of automated recommender systems as decision aids.

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