Co- branding A case study of Micromax and MTV
Material type:![Mixed materials](/opac-tmpl/lib/famfamfam/MX.png)
- 658.827
Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
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SSCBS Library | 43/6 | Available | P15031 |
Co branding is an instrument to inroduce new products in the market by partner brands. The aim of the present case study is to identify the usefulness of co-branding in brand building. Partner selections in co-branding as well as the pessimistic side of co branding have also been included in the present research.
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