Bank choice decisive factors A literature review

By:

RAO, A SAJEEVAN

Contributor(s):

KUMAR, SURESH

Material type:

Mixed materialsPublication details: 2014Description: 25-31Subject(s):

BANKING

NLM classification:

332.1

In: International J. of Trends in Business AdmnMSummary: This paper presents the review of the factor influencing the choice criteria in respect of selecting a bank. In particular, it finds those criteria which have become significantly important in motivating the choice. A review of literature has beendone to find out the various factors influencing the choice of a bank. Finding show that reliability is a significant choice criteria which includes employees courtesy, parking facility, loyalty programs, brand name, security system and low charges with the bank.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		3/2	Available		P15402

This paper presents the review of the factor influencing the choice criteria in respect of selecting a bank. In particular, it finds those criteria which have become significantly important in motivating the choice. A review of literature has beendone to find out the various factors influencing the choice of a bank. Finding show that reliability is a significant choice criteria which includes employees courtesy, parking facility, loyalty programs, brand name, security system and low charges with the bank.

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