Psychological motivations and compulsive buying A study of consumers in Delhi

By:

SINGH, SHAMSHER

Contributor(s):

TAK, PREETI

Material type:

Mixed materialsPublication details: 2013Description: 47-56Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: Compulsive buying behaviour is an important area of research in consumer behaviour research. The imporance of studying this behaviour lies in its nature as negative aspect of consumer behavior. Negative aspects of consumer behavir are necessary tostudy since they may provide guidelines to policy makers to combat and reduce their impact.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/9	Available		P15114

Compulsive buying behaviour is an important area of research in consumer behaviour research. The imporance of studying this behaviour lies in its nature as negative aspect of consumer behavior. Negative aspects of consumer behavir are necessary tostudy since they may provide guidelines to policy makers to combat and reduce their impact.

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