Market orientation and entrepreneurial proclivity Antecedents of innovation

By:

OTERO-NERIA, CARMEN

Contributor(s):

ARIAS, M JESUS FERNANDEZ

Material type:

Mixed materialsPublication details: 2013Description: 385-395Subject(s):

NLM classification:

338.04

In: GLOBAL BUSINESS REVIEWMSummary: Innovation has been traditionally considered as a generator of competitiveness. Despite the increasing importance of innovation in the literature, there is no agreement about its antecedents. Yhis clearly makes difficult and risky for the managersto choose suitable strategies to promote and develop successful innovations. The present research attempts to contribute to this important area by providing some critical insights on the origins of the innovation behaviour of the firms ; namely:market orientation and entrepreneurial proclivity.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		14/3	Available		P15106

Innovation has been traditionally considered as a generator of competitiveness. Despite the increasing importance of innovation in the literature, there is no agreement about its antecedents. Yhis clearly makes difficult and risky for the managersto choose suitable strategies to promote and develop successful innovations. The present research attempts to contribute to this important area by providing some critical insights on the origins of the innovation behaviour of the firms ; namely:market orientation and entrepreneurial proclivity.

There are no comments on this title.

to post a comment.