Modeling store characterstics as antecedents of impulse purchase

By:

CHATURVEDI, RAMESH KUMAR

Material type:

Mixed materialsPublication details: 2013Description: 27-36Subject(s):

NLM classification:

658.87

In: INDIAN JOURNAL OF MARKETINGMSummary: This research intended to give a specific answer to what in-store factors favorably influnce impulse buying that retailers could use to their advantage. Indeed, it has a hedonic approcah, yet it is quite valuable from the retailer's point of view.Many retailers faces a problem - that in spite of strong footfalls, billing remains bleak, yet others have high billing proportion to footfalls. This research is an effort to solve this problem.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/2	Available		P14738

This research intended to give a specific answer to what in-store factors favorably influnce impulse buying that retailers could use to their advantage. Indeed, it has a hedonic approcah, yet it is quite valuable from the retailer's point of view.Many retailers faces a problem - that in spite of strong footfalls, billing remains bleak, yet others have high billing proportion to footfalls. This research is an effort to solve this problem.

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