Customer loyalty appraisal based on store characterisitcs An alternative approach

By:

CHAVADI, CHANDAN A

Contributor(s):

HIREMATH, CHETAN V

Material type:

Mixed materialsPublication details: 2014Description: 18-29Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: The universal goal of competitive retail businesss is to gain loyal customers. As the number of stores in the same market area is increasing, each strore competes to attract customers to its outlets. The present study makes an attempt to identifify factors which can correct categorize loyal and disloyal customers of the store. Furthermore, the study identifies decisive factors which nneds attention to convert disloyal customers into loyal customers.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		44/5	Available		P15439

The universal goal of competitive retail businesss is to gain loyal customers. As the number of stores in the same market area is increasing, each strore competes to attract customers to its outlets. The present study makes an attempt to identifify factors which can correct categorize loyal and disloyal customers of the store. Furthermore, the study identifies decisive factors which nneds attention to convert disloyal customers into loyal customers.

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