Estimation of price spread and marketing effeciency of brinjal in different marketing channels A case study

By:

DWIBEDY, SOUMYA KANTA

Material type:

Mixed materialsPublication details: 2013Description: 50-56Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: Efficient marketing plays an important roel in increasing the producer's share in consumer's rupee and maintains the tempo of increased production. In the present study, the cost of cultivation, profit, price spread and marketing effeciency in themarketing of brinjal in khurdha district of Odisha were examined during the period form 2011-12. Primary data were collected from 80 farmers through personal interview method using a specially designed pre-tested schedule.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/2	Available		P14738

Efficient marketing plays an important roel in increasing the producer's share in consumer's rupee and maintains the tempo of increased production. In the present study, the cost of cultivation, profit, price spread and marketing effeciency in themarketing of brinjal in khurdha district of Odisha were examined during the period form 2011-12. Primary data were collected from 80 farmers through personal interview method using a specially designed pre-tested schedule.

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