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Results of search for 'au:"GUIN, KALYAN KUMAR"'
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DAS, GOPAL
GUIN, KALYAN KUMAR
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1.
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Developing brand personality scales A literature review
by
DAS, GOPAL
GUIN, KALYAN KUMAR
Material type:
Mixed materials
Publication details:
2012
In:
IUP: JOURNAL OF BRAND MANAGEMENT
M
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2.
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Impact of store personality antecedents on store personality dimensions An empirical study of department retail brands
by
DAS, GOPAL
GUIN, KALYAN KUMAR
Material type:
Mixed materials
Publication details:
2013
In:
GLOBAL BUSINESS REVIEW
M
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Shaheed Sukhdev College of Business Studies Library
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