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	1.	No cover image available Developing brand personality scales A literature review by DAS, GOPAL GUIN, KALYAN KUMAR Material type: Mixed materials Publication details: 2012 In: IUP: JOURNAL OF BRAND MANAGEMENTM Availability: No items available. Add to cart (remove)

	2.	No cover image available The effect of pleasure and arousal on satisfaction and word of mouth An empirical study of the Indian banking sector by DAS, GOPAL Material type: Mixed materials Publication details: 2013 In: VIKALPAM Availability: No items available. Add to cart (remove)

	3.	No cover image available Impact of store personality antecedents on store personality dimensions An empirical study of department retail brands by DAS, GOPAL GUIN, KALYAN KUMAR Material type: Mixed materials Publication details: 2013 In: GLOBAL BUSINESS REVIEWM Availability: No items available. Add to cart (remove)

	4.	Marketing research by Aaker, David A Kumar, V. Das, Gopal Edition: Ed 11 Material type: Text Publication details: New Delhi Wiley 2019 Availability: Items available for loan: SSCBS Library (3)Call number: 658.83 AAK-Q9, ... Add to cart (remove)

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