Publix super market inc. A customer service leader

By:

KHAN, SYED MOHAMMAD MUZAFFAR

Contributor(s):

QUMER, SYEDA MASEEHA

Material type:

Mixed materialsPublication details: 2013Description: 58-69Subject(s):

MARKETING

NLM classification:

658.8

In: Case FolioMSummary: This case discusses the customer service at Publix Super Market Inc. (Publix), a US basd supermarket chain. Customer service and loyalty were the major aspects of Publix service culture. The supermarket chain was known for delivering excellent customer service. It gave importance to its customers and strived for complete customer satisfaction. Publix provided value for customers by offering a wide range of quality items at competitive prices, organized shopping environment and friendly associates.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		12/2	Available		P14739

This case discusses the customer service at Publix Super Market Inc. (Publix), a US basd supermarket chain. Customer service and loyalty were the major aspects of Publix service culture. The supermarket chain was known for delivering excellent customer service. It gave importance to its customers and strived for complete customer satisfaction. Publix provided value for customers by offering a wide range of quality items at competitive prices, organized shopping environment and friendly associates.

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