Consumer behaviour towards two wheelers and four wheelers A study on rural and urban mizoram

By:

LALDINLIANA

Material type:

Mixed materialsPublication details: 2013Description: 53-59Subject(s):

CONSUMER BEHAVIOUR

NLM classification:

658.8342

In: INDIAN JOURNAL OF MARKETINGMSummary: Vehicles are identified as a means of logistic and conveyance, a dynamic of livelihood and even an insignia of wealth and luxury. Wahtever the perception be, vehicles, weather two wheelers or four wheelers, are expencive and need constant care andmaintenance. This paper tries to study the factors considered in buying two wheelers and four wheelers in Mizoram, a remote and rugged state in the North East Corner of India having total road length of 4046.37 Kms out of which 2220.3. kms were serfaced road.

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Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		42/10	Available		P14684

Vehicles are identified as a means of logistic and conveyance, a dynamic of livelihood and even an insignia of wealth and luxury. Wahtever the perception be, vehicles, weather two wheelers or four wheelers, are expencive and need constant care andmaintenance. This paper tries to study the factors considered in buying two wheelers and four wheelers in Mizoram, a remote and rugged state in the North East Corner of India having total road length of 4046.37 Kms out of which 2220.3. kms were serfaced road.

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