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Results of search for 'au:"LAMBERTON, CAIT POYNOR"'
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ROSE, RANDLL L
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1.
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When is ours better than mine? A framework for understanding and altering participation in commercial sharing system
by
LAMBERTON, CAIT POYNOR
ROSE, RANDLL L
Material type:
Mixed materials
Publication details:
2012
In:
JOURNAL OF MARKETING
M
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2.
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Beyond the Like button The impact of mere virtual presence on brand evaluations and purchase intentions in social media
by
NAYLOR, REBECCA WALKER
LAMBERTON, CAIT POYNOR
Material type:
Mixed materials
Publication details:
2013
In:
JOURNAL OF MARKETING
M
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Shaheed Sukhdev College of Business Studies Library
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