When is ours better than mine? A framework for understanding and altering participation in commercial sharing system

By:

LAMBERTON, CAIT POYNOR

Contributor(s):

ROSE, RANDLL L

Material type:

Mixed materialsPublication details: 2012Description: 109-125Subject(s):

MARKETING COMMUNICATION

NLM classification:

658.8

In: JOURNAL OF MARKETINGMSummary: Sharing systems are increasingly challenging sole ownership as the dominant means of obtaining product benefits, making up a market estimated at more than US

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		76/4	Available		P14466

Sharing systems are increasingly challenging sole ownership as the dominant means of obtaining product benefits, making up a market estimated at more than US 00 billion annually in 2010. Consumer options include cell phone minute sharing plans,frequently-flyer-mile pools, bicycle-sharing programs and automobile-sharing systems, among many others.The authors conceptualize commercial sharing systems within a typology of shared goods.

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