Nutrition label usage An empirical study of consumer response in India

By:

PAUL, REEVA

Contributor(s):

BEDI, MONICA

Material type:

Mixed materialsPublication details: 2014Description: 25-33Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: Indian consumers are in the process of changing their consumption/buying behaviour, especially with respect to food items. The present study attempts to explore the Indian consumers' level of awareness and usage of information given on food product labels. The research also aims to understand the association of demographic difference with regard to food label usage. Moreover, it intends to identify the specific nutritive and non nitritive information and food attributes that consumers seekfrom food lables.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		44/4	Available		P15468

Indian consumers are in the process of changing their consumption/buying behaviour, especially with respect to food items. The present study attempts to explore the Indian consumers' level of awareness and usage of information given on food product labels. The research also aims to understand the association of demographic difference with regard to food label usage. Moreover, it intends to identify the specific nutritive and non nitritive information and food attributes that consumers seekfrom food lables.

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