Deconstructing symbolic ideology in contemporary communication strategy The case of Nirma and Wheel

By:

RATH, PRAGYAN

Contributor(s):

BHARADWAJ, APOORVA

Material type:

Mixed materialsPublication details: 2014Description: 17-27Subject(s):

MARKETING COMMUNICATION

NLM classification:

658.8

In: MANAGEMENT REVIEWMSummary: This research aims at deconstructing the use of symbols in two advertisements for washing powder, Nirma and Wheel, brodcast on Indian television channels and examines them in the light of semioethics-responsible use of symbols- that underlies marketing communications. The researchers are of the opinion that the comminication strategists authoring marketing messages are responsible not just for propagating their products but also for producing ideologies that are capable of making an impact on the shaping of contemporary society.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		26/1	Available		P15411

This research aims at deconstructing the use of symbols in two advertisements for washing powder, Nirma and Wheel, brodcast on Indian television channels and examines them in the light of semioethics-responsible use of symbols- that underlies marketing communications. The researchers are of the opinion that the comminication strategists authoring marketing messages are responsible not just for propagating their products but also for producing ideologies that are capable of making an impact on the shaping of contemporary society.

There are no comments on this title.

to post a comment.