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	1.	New positioning The latest on the world's # 1business strategy by TROUT, Jack RIVKIN, Steve [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK MCGRAW-HILL 1996 Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 TRO-N6. Add to cart (remove)

	2.	Power of simplicity Management guide to cutting through the nonsense and doing things right by TROUT, Jack RIVKIN, Steve [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 1999 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 TRO-N9. Add to cart (remove)

	3.	Differentiate or die Survival in our era of killer competition by TROUT, Jack RIVKIN, Steve [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: CHENNAI EAST WEST BOOKS (MADRAS) PVT LTD 2000 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 TRO-P0. Add to cart (remove)

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