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1.
Marketing warfare by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK NEW AMERICAN LIBRARY 1986
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RIE-M6.

2.
Bottom-up marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON PENGUIN 1989
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RIE-M9.

3.
Marketing warfare by Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1986
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RIE-M6.

4.
Positioning Battle for your mind by Series: McGraw-Hill management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1981(1986)
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 RIE-M1.

5.
22 immutable laws of marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI INDUS 1993(1996)
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RIE-N3.

6.
New positioning The latest on the world's # 1business strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1996
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 TRO-N6.

7.
Power of simplicity Management guide to cutting through the nonsense and doing things right by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 TRO-N9.

8.
Differentiate or die Survival in our era of killer competition by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHENNAI EAST WEST BOOKS (MADRAS) PVT LTD 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 TRO-P0.

9.
Genie's wisdom A fable of how a CEO learned to be a marketing genius by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHENNAI EAST WEST BOOKS (MADRAS) PVT LTD 2003
Availability: Not available: SSCBS Library: Lost (1).

10.
Positioning The battle for your mind by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 RIE-M1;P1.

11.
22 immutable laws of marketing in Asia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILEY 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RIE-P3.

12.
Trout on strategy Capturing mindshare, conquering markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.401 TRO-P4.

13.
In search of the obvious The antidote for today's marketing mess by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHENNAI WESTLAND BOOKS PVT. LTD 2009
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 TRO-P9.

14.
Marketing warfare by
Edition: Ed 20
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2012
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RIE-Q2. Not available: SSCBS Library: Lost (1).

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