A study of customer preferences for milk and milk products.

By:

INGAVALE, DEEPA

Contributor(s):

THAKAR, H M

Material type:

Mixed materialsPublication details: 2013Description: 19-26Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: The market scenario is changing fast. A rise in household incomes has led to a metamorphosis of rural and smaller markets. There has been a significant increase in middle class families and migration from rural areas to smaller developing town. All this has resulted in the emergence of growing markets and demand in smaller towns across the country. The future of India's dairy industry will have to be built on quantity and quality alone. The goal for dairy development in the Eleventh Five Year Paln was to achieve a growth of at least 5 percent per annum.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		42/8	Available		P14682

The market scenario is changing fast. A rise in household incomes has led to a metamorphosis of rural and smaller markets. There has been a significant increase in middle class families and migration from rural areas to smaller developing town. All this has resulted in the emergence of growing markets and demand in smaller towns across the country. The future of India's dairy industry will have to be built on quantity and quality alone. The goal for dairy development in the Eleventh Five Year Paln was to achieve a growth of at least 5 percent per annum.

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