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21.
Marketing strategy Planning and implementation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 WAL-N9.

22.
Marketing by
Edition: Ed 12
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 2001
Availability: Items available for loan: SSCBS Library (8)Call number: 658.8 ETZ-P1, ...

23.
World class supply management Key to supply chain management by
Edition: Ed 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BUR-P3.

24.
Service marketing Integrating customer focus across the firm by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 ZEI-P0;P3.

25.
Marketing strategy A decision focused approach by
Edition: Ed 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 WAL-L9;P3.

26.
Internet marketing Building advantage in a networked economy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MOH-P2.

27.
Leading through relationship marketing How winning organisations leverage stakeholder relationships to improve business performance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BAT-P4.

28.
Marketing by
Edition: Ed 13
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2004
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 ETZ-P1;P4, ...

29.
Basic marketing A global managerial approach by
Edition: Ed 15
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 PER-N9;P5.

30.
Value based marketing for bottom line success 5 steps to creating customer value by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2003
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 DEB-P3, ...

31.
Marketing management Text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 LAL-P5.

32.
Supply chain logistics management by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BOW-P7.

33.
Marketing Concepts and cases by
Edition: Ed 13
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2005(2006)
Availability: Items available for loan: SSCBS Library (7)Call number: 658.8 ETZ-P1;P5, ...

34.
Foundations of marketing by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 JOB-P6.

35.
Marketing by
Edition: Ed 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KER-P6.

36.
Marketing The core by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KER-P4.

37.
Emotion marketing The hallmark way of winning customers for life by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 ROB-P1.

38.
Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2008
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 GRE-P8.

39.
Supply chain management for competitive advantage Concepts and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2009
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RAN-P9.

40.
Strategic marketing by
Edition: Ed 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2009
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CRA-P9.

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