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21.
Brand positioning Strategies for competitive advantage by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1990
Availability: Items available for loan: SSCBS Library (5)Call number: 658.827 SEN-N0, ...

22.
Marketing research by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1993
Availability: Items available for loan: SSCBS Library (2)Call number: 658.83 BER-M9;N3, ... Not available: SSCBS Library: Lost (2).

23.
Financial services direct marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1991
Availability: Items available for loan: SSCBS Library (1)Call number: 658.150688 MAR-N1.

24.
Fundamentals of marketing by
Edition: Ed 10
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1994
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 STA-N4, ... Not available: SSCBS Library: Lost (2).

25.
Marketing warfare by Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1986
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RIE-M6.

26.
Direct marketing rules of thumb 1000 practical and profitable ideas to help you improve response, save money, and increase efficienc by Series: Marketing and advertising series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.84 BOD-N5.

27.
Achieving excellence Case studies of entrepreneurship and export successes of six indian companies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1996
Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 VAK-N6.

28.
Marketing by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1995
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 BOV-N5, ...

29.
Marketing research Applied approach by
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 19987(1996)
Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 KIN-M7;N6.

30.
Selling Principles and practices by
Edition: Ed 13
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1992
Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 BUS-M8;N2.

31.
Marketing management Strategies and programs by
Edition: Ed 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 GUI-N7.

32.
Retail management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 HAS-N7.

33.
Spin selling The best-validated sales method available today. Developed from research studies of 35,000 sales... by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1988
Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 RAC-M8.

34.
Spin selling fieldbook Practical tools, Methods, Exercises, and Resources by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1996
Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 RAC-N6.

35.
Creating customer vvalue The synergy between after-sales service and maintenance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 GUR-N7.

36.
New maximarketing Classic guide to transforming your advertising, promotion, and marketing strategy for the inform.. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RAP-N5.

37.
Marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SAX-N7;P2. Items available for reference: SSCBS Library: Not For Loan (1)Call number: 658.8 SAX-N7.

38.
Marketing Creating value for customers by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CHU-N8.

39.
International and global marketing Concepts and cases by Series: Irwin/McGraw-Hill series in markeging
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 MEL-N7.

40.
Marketing management Strategic approach with a global orientation by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BOY-N5;N8.

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