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1.
Result oriented marketing communications Skills and activity-based approach by Series: Beacon's result oriented series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI BEACON BOOKS 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 AND-N8.

2.
Marketing Creating value for customers by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CHU-N8.

3.
Handbook of marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI HIMALAYA 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BOS-N8.

4.
Dictionary of marketing terms by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS NTC 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BEN-N8.

5.
Complete idiot's guide to marketing basics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 WHI-N7.

6.
Marketing engineering Computer-assisted marketing analysis and planning by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS ADDISON-WESLEY 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 LIL-N8.

7.
Marketing engineering tutorial Computer-assisted marketing analysis and planning by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS ADDISON-WESLEY 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 LIL-N8.

8.
Marketing communications An integrated approach by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 1998
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 SMI-N8, ...

9.
Marketing mantra The real story of direct marketing in India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 DAS-N8.

10.
What were they thinking Marketing lessons I've learned from over 80,000 new product inonovations and idiocies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK RANDOM HOUSE 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MCM-N8.

11.
Service marketing A strategic approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 GON-N8.

12.
Marketing management Strategic approach with a global orientation by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BOY-N5;N8.

13.
One billion shoppers Accessing Asia's consuming passions and fast moving markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON NICHOLAS 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 FRE-N8.

14.
Business marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI ALL INDIA TRAVELLER BOOKSELLER 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 GRO-N8.

15.
Purchasing and supply chain management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO SOUTH-WESTERN 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MON-N8.

16.
Journal of marketing Jan-Dec, 1998 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: U S AMERICAN MARKETING ASSOCIATION 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 AME-N8.

17.
Improving marketing effectiveness The methods and tools that work best by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON ECONOMIST BOOKS 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SHA-N8.

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