Mapping sponsorship linked marketing in Indian premier league

By:

GUPTA, ANIL

Contributor(s):

NAIK, ANISH YOUSAF

Material type:

Mixed materialsPublication details: 2013Description: 61-72Subject(s):

MARKETING

NLM classification:

658.8

In: IIM KOZHIKODE SOCIETY & MANAGEMENT REVIEWMSummary: Sponsorships have not been subjected to extensive research in an emerging economy like India, till date, which is consedered virgin in terms of sponsorship research. Having this in mind, the article focuses on mapping sponsorship scenario in Inaian Premier League (IPL).

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		2/1	Available		P15105

Sponsorships have not been subjected to extensive research in an emerging economy like India, till date, which is consedered virgin in terms of sponsorship research. Having this in mind, the article focuses on mapping sponsorship scenario in Inaian Premier League (IPL).

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