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	1.	Marketing Concepts and strategies by PRIDE, William M FERRELL, O C [] Edition: Ed 10 Material type: Text; Format: print ; Literary form: Not fiction Publication details: CHENNAI ALL INDIA PUBLISHER & DISTRIBUTORS 2000 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 PRI-P0. Add to cart (remove)

	2.	Differentiate or die Survival in our era of killer competition by TROUT, Jack RIVKIN, Steve [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: CHENNAI EAST WEST BOOKS (MADRAS) PVT LTD 2000 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 TRO-P0. Add to cart (remove)

	3.	Genie's wisdom A fable of how a CEO learned to be a marketing genius by TROUT, Jack [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: CHENNAI EAST WEST BOOKS (MADRAS) PVT LTD 2003 Availability: Not available: SSCBS Library: Lost (1). Add to cart (remove)

	4.	In search of the obvious The antidote for today's marketing mess by TROUT, Jack [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: CHENNAI WESTLAND BOOKS PVT. LTD 2009 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 TRO-P9. Add to cart (remove)

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