Results of search for 'ccl=pl:"NEW YORK" and su-to:MARKETING' › Shaheed Sukhdev College of Business Studies Library catalog

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	181.	Advanced brand management From vision to valuation by TEMPORAL, Paul [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK JOHN WILEY 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 TEM-P2. Add to cart (remove)

	182.	Consumer behaviour by SCHIFFMAN, Leon G KANUK, Leslie Lazar [] Edition: Ed 7 Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK PRENTICE-HALL 2000 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 SCH-N4;P0. Add to cart (remove)

	183.	Understanding the consumer A psychological approach by STATT, David A [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK MACMILLAN PUBLICATION 1997 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 STA-N7. Add to cart (remove)

	184.	Business marketing management A strategic view of industrial and organizational markets by HUTT, Michael D SEPH, Thomas W [] Edition: Ed 7 Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK HARCOURT 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 HUT-P1. Add to cart (remove)

	185.	Branding across borders A guide to global brand marketing by GREGORY, James R WIECHMANN, Jack G [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK MCGRAW-HILL 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 GRE-P1. Add to cart (remove)

	186.	Kotler on marketing How to create, win and dominate markets by KOTLER, Philip [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK FREE PRESS 1999 Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 KOT-N9, ... Add to cart (remove)

	187.	IMC : Using advertising and promotion to build brands by DUNCAN, Tom [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK MCGRAW-HILL 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DUN-P2. Add to cart (remove)

	188.	Radical marketing From harvard to harley, lessons from ten that broke the rules and made it big by HILL, Sam RIFKIN, Glenn [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK HARPER-COLLINS 1999 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 HIL-N9. Add to cart (remove)

	189.	Counterintutive marketing Achieve great results using uncommon sense by CLANCY, Kevin J KRIEG, Peter C [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK FREE PRESS 2000 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CLA-P0. Add to cart (remove)

	190.	PIMS principles Linking strategy to performance by BUZZELL, Robert D GALE, Bradley T [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK FREE PRESS 1987 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BUZ-M7. Add to cart (remove)

	191.	Cutting edge commercials How to create the world's best TV ads for brands in the 21st century by AITCHISON, Jim [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK PRENTICE-HALL 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 AIT-P1. Add to cart (remove)

	192.	Legendary brands Unleashing the power of storytelling to create a winning marketing strategy by VINCENT, Laurence [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK DEARBORN FINANCIAL PUBLISHING 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 VIN-P2. Add to cart (remove)

	193.	Marketing research Methodological foundations by CHURCHILL, Gilbert A IACOBUCCI, Dawn [] Edition: Ed 8 Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK HARCOURT 2002 Availability: Items available for loan: SSCBS Library (2)Call number: 658.83 CHU-N1;P2, ... Add to cart (remove)

	194.	Beyond world class Building character, relationships and profits by ROSS, Alan M [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK DEARBORN FINANCIAL PUBLISHING 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 ROS-P2. Add to cart (remove)

	195.	Frontiers in credit risk Concepts and techniques for applied credit risk management by GAETA, Gordian ALIBHAI, Shamez [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK JOHN WILEY 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.88 GAE-P3. Add to cart (remove)

	196.	Marketing insights from A to Z 80 concepts every manager needs to know by KOTLER, Philip [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK JOHN WILEY 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KOT-P3. Add to cart (remove)

	197.	Response The complete guide to profitable direct marketing by GELLER, Lois K [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK OXFORD UNIVERSITY PRESS 2002 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 GEL-P2. Add to cart (remove)

	198.	Brand aid An easy reference guide to solving your toughest branding problems and strenghthening your market by VANAUKEN, Brad [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK AMACOM 2003 Availability: Not available: SSCBS Library: Lost (1). Add to cart (remove)

	199.	Lateral marketing New techniques for finding breakthrough ideas by KOTLER, Philip TRIAS DE BES, Fernando [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK JOHN WILEY 2003 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KOT-P3. Add to cart (remove)

	200.	International marketing research by DOUGLAS, Susan P CRAIG, C Samuel [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK JOHN WILEY 2000 Availability: Items available for loan: SSCBS Library (2)Call number: 658.848 DOU-M3;P0, ... Add to cart (remove)

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