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101.
Cutting edge advertising How to create the world's best print for brands in the 21st century by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 AIT-N9.

102.
Advertising Principles and practice by
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2000
Availability: Items available for loan: SSCBS Library (2)Call number: 659.1 WEL-P0, ...

103.
Advertising, promotion and supplemental aspects of integrated marketing communications by
Edition: Ed 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSONS 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 SHI-P3.

104.
Integrated advertising promotion and marketing communication by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2002
Availability: Items available for loan: SSCBS Library (2)Call number: 659.1 CLO-P2, ...

105.
Promotion and integrated marketing communications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSONS 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 SEM-P2.

106.
Principles of advertising A global perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIVA BOOKS PVT. LTD. 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 LEE-P3.

107.
Uncommon sense of advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI RESPONSE BOOKS 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 TIW-P3.

108.
Hey, whipple, squeeze this A guide to creating great Ads by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILEY 2003
Availability: Not available: SSCBS Library: Lost (1).

109.
Positioning The battle for your mind by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 RIE-M1;P1.

110.
Implementing advertising strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI MERX EQUITY PRINTERS 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 NAR-P3.

111.
Television advertising and consumer response by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI MITTAL 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 KAP-P3.

112.
Handbook of successful advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI CREST 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 FAR-P4.

113.
Advertising basics A resource guide for beginners by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI RESPONSE BOOKS 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 VIL-P4.

114.
Advertising and management (2001) April-September by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI SPECTRUM COMMUNICATION PVT LTD 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 ADV-P1.

115.
Advertising and management (2002) January-February by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI SPECTRUM COMMUNICATION PVT LTD 2002
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 ADV-P2.

116.
Advertising management Text and cases by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI NEW AGE INTERNATIONAL (P) LTD. 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 MAT-P2;P5.

117.
Advertising media A to Z The definitive resource for media palnning, buying and research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 659.13 SUR-P4.

118.
Principles of advertising and IMC by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 2005
Availability: Items available for loan: SSCBS Library (2)Call number: 659.1 DUN-P5, ...

119.
How to advertise What works, what does't and why by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 ROM-P3.

120.
Corporate reputation, the brand and the bottom line Powerful proven communication strategies for maximizing value by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 HAY-P6.

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