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161.
Direct hit Winning direct marketing campaigns by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 STO-N5.

162.
Handbook of marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI HIMALAYA 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BOS-N8.

163.
Dictionary of marketing terms by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS NTC 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BEN-N8.

164.
Complete idiot's guide to marketing basics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 WHI-N7.

165.
Marketing engineering Computer-assisted marketing analysis and planning by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS ADDISON-WESLEY 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 LIL-N8.

166.
Marketing engineering tutorial Computer-assisted marketing analysis and planning by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS ADDISON-WESLEY 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 LIL-N8.

167.
Marketing Real people, real choices by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 1997
Availability: Not available: SSCBS Library: Lost (1).

168.
Marketing communications An integrated approach by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 1998
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 SMI-N8, ...

169.
Marketing mantra The real story of direct marketing in India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 DAS-N8.

170.
Marketing of services Stratigies for success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI GLOBAL BUSINESS 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 VER-N3;N7.

171.
Managing a service business successfully Total approach to achieving competitive advantage in the service busiess by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI GLOBAL BUSINESS 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 VER-N7.

172.
High impact marketing on a low impact budget by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI JAICO 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KRE-N9.

173.
Social marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI HIMALAYA 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 JHA-N9.

174.
Managing product families by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS IRWIN 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.5 SAN-N7.

175.
What were they thinking Marketing lessons I've learned from over 80,000 new product inonovations and idiocies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK RANDOM HOUSE 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MCM-N8.

176.
Service marketing A strategic approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 GON-N8.

177.
Marketing management Strategic approach with a global orientation by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BOY-N5;N8.

178.
Market forcasts and indicators Emerging market in India 1997-2007 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI INDUSTRIAL TECHNO-ECONOMIC SERVICES PVT. LTD.
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MOH-N8.

179.
Cases in marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BHA-N9.

180.
Marketing in the new millennium 36 trends that will change business and marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 XAV-N9.

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