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701.
FAQs on marketing Answered by the guru of marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON MARSHALL CAVENDISH 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KOT-P5.
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702.
Consumer behavior and marketing strategy by
Edition: Ed 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 PET-N9;P5.

703.
Market based management Strategies for growing customer value and profitability by
Edition: Ed 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BES-P5.

704.
Marketing research Concepts and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2006
Availability: Items available for loan: SSCBS Library (3)Call number: 658.83 COO-P6, ...

705.
Marketing management Text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 LAL-P5.

706.
Textbook of marketing of services The Indian experience by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CHO-P5.

707.
International marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK OXFORD UNIVERSITY PRESS 2005
Availability: Items available for loan: SSCBS Library (2)Call number: 658.848 JOS-P5, ...

708.
International marketing Strategy planning, market entry and implementation by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 BEN-P5.

709.
Supply chain management Concepts and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 ALT-P5.

710.
Marketing of services An Indian perspective : Text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI WISDOM PUBLICATIONS 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 GUP-P5.

711.
Business superbrands An insight into India's strongest business brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: INDIA SUPERBRADS 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 BUS-P5.

712.
Building brand value Five steps to building powerful brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 PAR-P6.

713.
Marketing Real people and real choices by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SOL-N7;P3.

714.
Retail management A strategic approach by
Edition: Ed 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2004
Availability: Items available for loan: SSCBS Library (2)Call number: 658.87 BER-M6;P4, ...

715.
Creating passion brands Getting to the heart of branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 EDW-P5.

716.
Brand hijack Marketing without marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON PENGUIN 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 WIP-P5.

717.
Case studies in brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 CAS-P4.1.

718.
Brand failures The truth about the 100 biggest branding mistakes of all time by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 HAI-P5.

719.
Global marketing 10 selected case studies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BUSINESS WORLD 2006
Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 KUM-P6.

720.
Brand royalty How to world's top 100 brands thrive and survive by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 HAI-P5.

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