Digital strategy of Procter and Gamble Becoming more agile and efficient

By:

KUMAR, TANGIRALA VIJAY

Contributor(s):

PURKAYASTHA, DEBAPRATIM

Material type:

Mixed materialsPublication details: 2013Description: 7-27Subject(s):

STRATEGIC MANAGEMENT

NLM classification:

658.401

In: Case FolioMSummary: This case discusses the extent of application of information technologies at the Procter and Gamble Company (P&G), the world's largest consumer packaged goods company. P&G was on course to achieve 100% digitization of all its activities: collaborations among employees, market research, evolution of new products, production systems, supply structure, distribution, advertising and customer relationship management. The case further throws light on the organizational changes that had facilitated this process, including reorganizations of divisions, human resource management and reorientation of the IT work force.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		12/2	Available		P14739

This case discusses the extent of application of information technologies at the Procter and Gamble Company (P&G), the world's largest consumer packaged goods company. P&G was on course to achieve 100% digitization of all its activities: collaborations among employees, market research, evolution of new products, production systems, supply structure, distribution, advertising and customer relationship management. The case further throws light on the organizational changes that had facilitated this process, including reorganizations of divisions, human resource management and reorientation of the IT work force.

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