Social media and business

By:

NARAYANAN, MADHAVAN

Contributor(s):

ASUR, SITARAM

Material type:

Mixed materialsPublication details: 2013Description: 69-112Subject(s):

NLM classification:

In: VIKALPAMSummary: Today people live in networked world where tyy communicate through social media. In business, it presents immense opportunity to influence customers and done rightly, add value to the comapny's bottom line. In this colloquium, industry leaders share their experiences and understanding of the context, impact and the mechanisms for effective use of social media. Whil providing insight into the contemporary trends, the articles also throw light on the possible emerging pattern.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		37/4	Available		P14690

Today people live in networked world where tyy communicate through social media. In business, it presents immense opportunity to influence customers and done rightly, add value to the comapny's bottom line. In this colloquium, industry leaders share their experiences and understanding of the context, impact and the mechanisms for effective use of social media. Whil providing insight into the contemporary trends, the articles also throw light on the possible emerging pattern.

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