Mrtin Vaporizer What lies beneath brand positioning

By:

PRADHAN, DEBASIS

Contributor(s):

AGRAAL, DIVYA

Material type:

Mixed materialsPublication details: 2013Description: 123-150Subject(s):

MANAGEMENT-CASE

NLM classification:

In: VIKALPAMSummary: despite the fact that consumers associated Mortin with power in India, the equity was somehow not getting transfered to the vap format and thus Mortin was not doing very well. Hari, the brand manager of Mortin Vaporizer, deliberates on what needs to be done to improve the situation.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		38/3	Available		P15095

despite the fact that consumers associated Mortin with power in India, the equity was somehow not getting transfered to the vap format and thus Mortin was not doing very well. Hari, the brand manager of Mortin Vaporizer, deliberates on what needs to be done to improve the situation.

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