The emergence of retailing of generic medicines An awerness study at Kakinada, Andhra Pradesh

By:

BURLAKANTI, KUBERUDU

Contributor(s):

SRINIVAS, ROMALA VIJAYA

Material type:

Mixed materialsPublication details: 2014Description: 12-23Subject(s):

NLM classification:

658.87

In: INDIAN JOURNAL OF MARKETINGMSummary: Using lower price generic medicines for chronic deseases provides efficacy similar to branded medicines. However, previous studies showed that disadvantaged people, who may particularly benefit from cost savings, have low trust on generics and showed increased reluctance to switch to generics. The rural areas include areas if high poverty and minority communities whose members are at high risk for poor health outcomes.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/12	Available		P15268

Using lower price generic medicines for chronic deseases provides efficacy similar to branded medicines. However, previous studies showed that disadvantaged people, who may particularly benefit from cost savings, have low trust on generics and showed increased reluctance to switch to generics. The rural areas include areas if high poverty and minority communities whose members are at high risk for poor health outcomes.

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