Technology enhancing customer relaionship management A review

By:

SRIVATSAN, SHREYAS

Material type:

Mixed materialsPublication details: 2013Description: 4-7Subject(s):

CUSTOMER RELATIONSHIP

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: Customer satisfaction is attained by giving value additions to the product and service and augmenting the experience involved in the buying cycle. As every product has a life cycle of it own, the consumers; expectations also vary with the life cycle. Thus, organizations are adopting various technological advancements to reach out to the customers in a more articulated approcah.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		42/8	Available		P14682

Customer satisfaction is attained by giving value additions to the product and service and augmenting the experience involved in the buying cycle. As every product has a life cycle of it own, the consumers; expectations also vary with the life cycle. Thus, organizations are adopting various technological advancements to reach out to the customers in a more articulated approcah.

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