The rise of new media and product promotion Exploring the potential of online media in advertising the services provided by major telecom. ser.

By:

TREHAN, KULVEEN

Material type:

Mixed materialsPublication details: 2013Description: 41-51Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: The present paper attempts to find out whether the telecommunication advertiser is making use of online media in brand communication; To decode the nature and composition of the online messages, prevalent innovations and novel executions in the telecommunication sector; To examine the use and efficacy of online media in the technology based service sector and To find out the relationship between above the line advertising and cyber advertising in brabd promotion.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		42/9	Available		P14683

The present paper attempts to find out whether the telecommunication advertiser is making use of online media in brand communication; To decode the nature and composition of the online messages, prevalent innovations and novel executions in the telecommunication sector; To examine the use and efficacy of online media in the technology based service sector and To find out the relationship between above the line advertising and cyber advertising in brabd promotion.

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