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	1.	Creating customer vvalue The synergy between after-sales service and maintenance by GUREJA, Gopal K [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 1997 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 GUR-N7. Add to cart (remove)

	2.	Consumer behavior by LOUDON, David L BITTA, Albert J Della [] Edition: Ed 4 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 1993 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 LOU-N3. Add to cart (remove)

	3.	Understanding consumers Building powerful brands using consumer research by PARAMESWARAN, M G [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2003 Availability: Items available for loan: SSCBS Library (2)Call number: 658.8342 PAR-P3, ... Add to cart (remove)

	4.	Consumer behavior Building marketing strategy by HAWKINS, Del I BEST, Roger J [] Edition: Ed 9 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2004 Availability: Items available for loan: SSCBS Library (3)Call number: 658.8342 HAW-P4, ... Add to cart (remove)

	5.	Consumer behavior and marketing strategy by PETER, J Paul OLSON, Jerry C [] Edition: Ed 7 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 PET-N9;P5. Add to cart (remove)

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