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21.
Marketing communications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BLY-P0.

22.
Sales management In the Indian persective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 DAS-P0.

23.
Physical distribution management Indian context with text and new millennium live cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EVEREST 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KUL-P0.

24.
Strategic brand management Creating and sustaining brand equity long term by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-N2;P0.

25.
Kaizen strategies for customer care How to create a powerful customer care program and make it work by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 WEL-P0.

26.
Service marketing Concepts, applications and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI GALGOTIA 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 RAM-P0.

27.
Principles of marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK OXFORD UNIVERSITY PRESS 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 PAL-P0.

28.
Services marketing Integrating customer focus across the firm by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2000
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 ZEI-P0, ...

29.
Brand asset management Driving profitable growth through your brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SAN FRANCISCO JOSSEY-BASS 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DAV-P0.

30.
Managing the global supply chain by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIVA BOOKS PVT. LTD. 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SCH-P0.

31.
International business management Text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EVEREST 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 KUL-P0.

32.
Art of cause marketing How to use advertising to change personal behavior and public policy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS NTC 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 EAR-P0.

33.
Marketing An introduction by
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2000
Availability: Items available for loan: SSCBS Library (5)Call number: 658.8 KOT-M7;P0, ...

34.
Mischief marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA CONTEMPORARY BOOKS 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SIM-P0.

35.
Marketing management A relationship marketing perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MAR-P0.

36.
Consumer behaviour by
Edition: Ed 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 SCH-N4;P0.

37.
Counterintutive marketing Achieve great results using uncommon sense by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CLA-P0.

38.
Differentiate or die Survival in our era of killer competition by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHENNAI EAST WEST BOOKS (MADRAS) PVT LTD 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 TRO-P0.

39.
Consumer behaviour by
Edition: Ed 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2000
Availability: Items available for loan: SSCBS Library (5)Call number: 658.8342 SCH-N4;P0, ...

40.
International marketing research by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILEY 2000
Availability: Items available for loan: SSCBS Library (2)Call number: 658.848 DOU-M3;P0, ...

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