Results of search for 'ccl=copydate:"2001"' › Shaheed Sukhdev College of Business Studies Library catalog

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	1.	24 brand mantras Finding a place in the minds and hearts of consumers by KAPOOR, Jagdeep [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI RESPONSE BOOKS 2001 Availability: Items available for loan: SSCBS Library (4)Call number: 658.827 KAP-P1, ... Add to cart (remove)

	2.	Hi-tech hi-touch branding Creating brand power in the age of technology by TEMPORAL, Paul LEE, K C [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK JOHN WILEY 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 TEM-P1. Add to cart (remove)

	3.	Strategic brand communication campaigns by SCHULTZ, Don E BARNES, Beth E [] Edition: Ed 5 Material type: Text; Format: print ; Literary form: Not fiction Publication details: ILLINOIS NTC 2001 Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 SCH-P1, ... Add to cart (remove)

	4.	From brand vision to brand evaluation Strategically building and sustaining brands by DE CHERNATONY, Leslie [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON BUTTERWORTHS 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DEC-P1. Add to cart (remove)

	5.	Brand marketing book Creating, managing and extending the value of your brand by MARCONI, Joe [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: ILLINOIS NTC 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MAR-P1. Add to cart (remove)

	6.	Brands in the balance Meeting the challenges to commercial identity by DRAWBAUGH, Kevin [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI PEARSON EDUCATION 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DRA-P1. Add to cart (remove)

	7.	Managing indian brands Marketing concepts and strategies by KUMAR, S Ramesh [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KUM-P1. Add to cart (remove)

	8.	Infinite asset Managing brands to build new value by HILL, Sam LEDERER, Chris [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 HIL-P1. Add to cart (remove)

	9.	Branding across borders A guide to global brand marketing by GREGORY, James R WIECHMANN, Jack G [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK MCGRAW-HILL 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 GRE-P1. Add to cart (remove)

	10.	Winning at new products Accelerating the process from idea to launch by COOPER, Robert G [] Edition: Ed 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: CAMBRIDGE PERSEUS PUBLISHING 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 COO-P1. Add to cart (remove)

	11.	Cutting edge commercials How to create the world's best TV ads for brands in the 21st century by AITCHISON, Jim [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK PRENTICE-HALL 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 AIT-P1. Add to cart (remove)

	12.	Reinventing the brand Can top brands survive the new market realities by KAPFERER, Jean-Noel [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2001 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-P1. Add to cart (remove)

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Your search returned 12 results.